Over 15+ years, I've moved across the design field from advertising art direction to UX and UI, and into full product thinking. It trained me to switch perspective quickly: zooming out to strategy and business context, then dropping straight into flows, interactions, and pixels. I've helped B2B companies shape new products, find early traction, simplify complex journeys or find brand language that differentiates and pleases the eye.

Idealistic as it may sound, I care about building tools that make life a bit more easier and pleasant for us - human beings. I prefer working with people and businesses where the human component is just as important as revenue and growth.

Alongside work, I’m currently trying to balance life as a parent. It’s an absolute rollercoaster. When not parenting, I unwind running, painting oil-paintings, reading a book or discussing AI with friends over lunch. On that note, I’m currently exploring AI-assisted prototyping and agentic workflows.