Senior product designer who's gone the distance.

I partner with global product teams to conquer business goals while satisfying human needs.

About

Over 15 years, I’ve moved across the design field from art direction to UX/UI design, and into full product thinking. It trained me to switch perspective quickly: zooming out to strategy and business context, then dropping straight into systems, flows, interactions, and pixels. I’ve helped B2B companies discover new products, redesign products or websites to optimize for conversion or engagement, and explored agentic AI systems.

Idealistic as it may sound, I care about building tools that make life a little easier and more pleasant for us as human beings. I prefer working with people and businesses where the human component is just as important as revenue and growth.

Alongside work, I’m currently trying to balance life - switching between parenting, sports and squeezing in time to tinker and learn.

Experience

I've had the opportunity to work mainly with B2B companies, from 0-1 product discovery, onboarding and activation, to engagement and optimization. I've also led design for the Avast Browser team, supporting a product with 20+ million users.

B2B AI SaaSScene.ai, Fleak.ai

CybersecurityAvast, AVG, Vaultree

Legal-techSingleCase

FintechTatra Banka

E-commerce & CMSThe Expert, Postoj

Project managementAllfred.io

How I work

I try to ask why before diving into what. I think in goals, systems and flows, advocating for user- and data-informed decisions whenever possible. The exploration into depths and breadths has allowed me to get deep at the design craft, understand different mental models and ways of operating; work with technical teams, PMs and founders; and to draw a different tool when challenged by a different problem or use case.

Product Design